Tru-Clarity offers tactical and strategic support services to help you achieve your business objectives more quickly. We will guide and support your team in implementing analytics and data solutions to improve your decision-making capabilities in the short and long term. Our consultants will help your organization fully leverage the benefits of those solutions.
Advisory services to provide specialized analytics and data domain expertise. Working side-by-side with members of your organization answering the "how and why" in addition to the "what".
Project oriented services to deliver solutions tailored to your business needs. Services that support all aspects of the project lifecycle including project planning, project management and quality assurance.
Staff augmentation to address your needs for a specific role or project. Consultants available for short or long term engagements. Business and/or technical roles can be satisfied.
Development, implementation and support for business operations driven by data-driven insights. Design adaptive and innovative business processes and workflow aligned with organizational strategy. Implement new capabilities for revenue growth, cost reduction and improved performance. Support and maintain ongoing business processes for best-in-class data and analytics functions.
IT Liaison
Travel and Hospitality Client
A travel client needed better access to internal data to support ongoing marketing initiatives. They engaged Tru-Clarity to deliver a roadmap for better business intelligence capabilities starting with a thorough assessment of their existing data content and structures. Our first engagement with the client evolved into several different roles including one that bridged the gap between the business organization and their internal IT department.
The findings in our initial assessment included insights into their customer base that were previously unattainable. The value of these findings provided our client with the leverage needed to push forward with key aspects of the BI roadmap. In assisting with these efforts, our consultants worked with the internal IT department to obtain access to structured data in a repeatable manner.
Initially, Tru-Clarity developed a data mart that resided external to the client’s data architecture. After several years we helped them create the data mart within their firewall with full internal IT support. Our role became that of user representative where we provided business requirements, user testing and project management services.
Data Warehouse Best Practices
Government Client
An IT organization for a local government engaged Tru-Clarity to provide guidance with their business intelligence infrastructure. The client had already progressed well into their data warehousing roadmap. They were concerned, however, that some decisions being made may limit flexibility of future capabilities. They requested that we review their roadmap and provide recommendations for any needed adjustments to their plan.
Tru-Clarity consultants start engagements such as this by learning as much as possible about the details unique to the client’s situation. We interviewed stakeholders and key users from multiple organizations as well as numerous members of their IT organization. We also hosted a Business Intelligence Workshop that allowed the stakeholders to share concerns. The client’s largest challenge was balancing the goal of creating a unified data source while segmenting PII data to protect citizen privacy.
With our guidance, the client adjusted their architecture to have a tiered approach that allowed for organizational customization with an underlying single source of citizen data. The operational data stores (ODS) and user facing data marts were unique to organizational requirements. The data mart maintained unified business rules and normalized information. Additionally, Tru-Clarity provided a best practice document that suggested a variety of ongoing changes including the establishment of a user community, improved quality control and the creation of a structured data governance program.
Campaign Analysis
Travel and Hospitality Client
A client required a temporary marketing analyst to augment their marketing staff to manage campaign reporting and analysis. They were looking for expertise in website personalization as well as email campaign management and analysis.
Tru-Clarity provided an experienced marketing consultant who was responsible for campaign reporting and functioned as an extension of the client’s marketing team. The consultant was responsible for generating daily, weekly and monthly campaign reports and providing commentary on noteworthy variances and trends. The consultant assisted in test design, evaluated test performance and made recommendations for new test and campaign design. The consultant prepared and presented a PowerPoint at each month’s operations review highlighting campaign activities and results.
The client was able to maintain continuity in their marketing department with this temporary consultant and benefited from enhanced reporting developed by the consultant and many insightful recommendations and analyses.
Project Management
Business Services Client
A business services client needed project management assistance to migrate customer data from a legacy application no longer supported by the vendor. The client required a migration and cutover with minimal impact to ongoing business operations. Our role was managing the activities of the client’s internal IT department, user stakeholders and an outsourced IT team tasked with development and execution of the data migration.
In the initial project planning and scoping discussions, we identified key challenges to be limited documentation of the legacy system, limited organizational understanding of the underlying data structures and content and regional variations in data capture. We developed an overall project plan with specific control points for the key challenges and risks. A thorough data discovery process was conducted to gain a comprehensive understanding of data content as well as data transformations and cleansing necessary to map the data to the target system. We conducted the production migration on a region-by-region basis to allow sufficient time for end-user testing and any necessary remediation. We implemented an overall governance process with key stakeholders and team members. Constant communication around timeline, status, deliverables, risks and hurdles was maintained. We held weekly project calls and interim checkpoints as needed and provided status updates and highlighted action items and risks. We also helped bridge some of the business and technical domain gaps among stakeholders.
The migration was completed on time and budget with minimal scope changes to accommodate additional data cleansing identified in the data discovery and testing phases. In addition, we helped the client set standards for data capture and business rules on the new platform and provided valuable recommendations for data quality management.