Tru-Clarity is a consulting firm based in the Washington DC area with clients from across the country. We are focused on client service and strive to add meaningful value with every engagement by leveraging the capabilities of a large organization and the flexibility of a small one. We specialize in data science, analytics and data management. We also provide professional services to support all aspects of data and analytic solutions. Tru-Clarity consultants bring a unique combination of technical skills and business acumen to every engagement.
Our ability to analyze and transform data is empowered by our understanding of what is important to your business. We take a practical and common sense approach to designing and implementing solutions. Whether working on a short term analytic project or a long term implementation, we are focused on providing value throughout the engagement. We have extensive B2B and B2C experience across the private and public sectors.
Your data is a valuable strategic asset that can provide insights to maximize business performance. We help you drive positive outcomes by extracting actionable insights and new understanding of your business. We use analytic tools and statistical techniques including machine learning, predictive modeling and other advanced data science methods.
View DetailsWe empower your organization to confidently use your data for critical analysis and business decisions. Tru-Clarity provides solutions for architecture, structure, data capture, quality, accessibility and usability. We will help turn your big data into manageable data structured specifically for analytics and data-driven business decisions.
View DetailsTru-Clarity offers tactical and strategic support services to help you achieve your business objectives more quickly. We will guide and support your team in implementing analytics and data solutions to improve your decision-making capabilities in the short and long term. Our consultants will help your organization fully leverage the benefits of those solutions.
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Satisfying customers for more almost two decades
Years in Business
Repeat Customers
Industries Served
Our Co-founders' Combined Years of Data & Analytics Experience
Mark S. Gorman
Co-Founder and Managing Director
Mark helps clients transform data into actionable insights and develop programs to improve marketing, sales and operational effectiveness through data and analytics. His areas of expertise include advanced analytics, data mining, business intelligence, market research, data warehousing, business operations and CRM. Mark helps clients with data and analytics strategy and implementation and in solving critical business problems around the customer lifecycle, profitability and process optimization.
Prior to co-founding Tru-Clarity Consulting, Mark worked with Fortune 500 companies, big four consulting, private companies and startups and has experience in B2C and B2B business models. His industry experience includes telecommunications, financial services, healthcare, ecommerce, automotive, transportation, education and consumer packaged goods. Mark has a B.S. in accounting from the University of Maryland and an M.B.A. from the George Washington University. He also holds a CPA certificate.
William (Bill) Wright
Co-Founder and Senior Advisor
Bill helps clients solve data and analytic problems by designing and implementing solutions to optimize content and structure for data mining, analytics and operational applications. His areas of expertise include data warehousing, business intelligence, process improvement, database development, data analysis and business insights.
Prior to co-founding Tru-Clarity Consulting, Bill worked for over ten years at Sprint-Nextel where he led business intelligence teams that supported the marketing, sales and finance organizations. Earlier in his career he developed financial and billing applications at AT&T. His industry experience includes telecommunications, transportation, education, ecommerce and financial services. Bill has a B.S. from Georgia Tech in computer science.